Marketing for Captain America: Civil War has started to heat up again, and the latest TV spot that premiered during the Super Bowl was pretty freaking awesome, except not everyone was happy. And that had a lot to do with the lack of Spidey. So what’s Marvel doing, should the reveal Spider-Man already?
First of all I have to say that the Civil War Super Bowl spot was pretty great. Of course it had to be short but it was enough to really showcase the conflict. This won’t be a clean war, and it won’t be one with easy moral choices. For years we’ve seen these characters grow as a team, and they may have not always been a perfect team, but they always had each other’s back. Now that trust and loyalty is being split and you can really feel that tension in the TV spot.
The movie isn’t coming out for another couple of months so we probably won’t see another trailer until next month, but with Deadpool and Batman v Superman coming out, Civil War will time their marketing to not overlap too much with those films.
Anyways back to Spider-Man, I saw a lot of angry people online (angry people online, I know shocking) over the fact that Spider-Man was not revealed in Civil War. Yes the Super Bowl is a huge event but that doesn’t mean that it was going to be a guarantee that Spidey was to be revealed.
Personally I don’t think they should reveal Spider-Man. Spider-Man’s role in the film is a huge question mark right now, it’s a mystery as to how he will factor into the film, and a little mystery is good. Just imagine that moment where Spider-Man finally appears, it would be a pretty epic moment in the theatre, so there’s no need to reveal it now.
It’s clear Marvel want the conversation to follow the conflict between Captain America and Iron Man right now. Revealing Spider-Man would completely deter the conversation to him, and the matter of fact is that even though Spider-Man is now part of the Marvel Cinematic Universe he still belongs to Sony. Right now Marvel probably want to focus on their guys. And really the Marvel films are more than capable to sell themselves without promoting Spider-Man.
But of course revealing Spider-Man will cause a lot of hype. And if Marvel want everyone to stop talking about Deadpool and Batman v Superman for a little while, then revealing Spider-Man will definitely do that.
Because of the nature of the internet, it’s more than likely that Spider-Man’s reveal could pop up online through leaked images of toys, promo art etc, so if they want to control the message their way then I expect Marvel to reveal Spider-Man, but a little closer to the film.
Right now the main focus will be on the Captain America and Iron Man conflict. And even though everyone’s super eager to see Spider-Man, I think we’re going to have to be a little patient. And regardless of whether they reveal Spider-Man or not, Civil War looks great and I’m sure they new Spider-Man will play an interesting role in that!
Categories: comic book movies